A handful of rare, 100% natural vegetal and mineral ingredients, carefully collected and crafted through maceration and composition into luxurious products for the face, body and hair. Nothing else.

Rhassoul clay, our key ingredient and deepest inspiration, in every form. The fragrance is subtle yet irresistible, clean yet warming, somewhere between rain on sun-baked stone and the forest floor in autumn. The variety of textures is infinite. A voyage for all the senses.

By Saâd is a homage to the Morocco of my childhood and of my dreams: the light, the heat, the colours, the moutains, the forests, the desert, the smells and tastes, the people and traditions.
My background is cosmetics. I spent ten fantastic years with L’Oréal Luxury Products, where scientific innovation and excellence form the basis of the industry we all know and love, but which has created a bewildering plethora of chemically charged, artificially fragranced, ‘de-natured’ products. By Saâd is my way of taking this privileged insight and my Moroccan origins to explore the traditional, natural ingredients and unique, ancestal beauty rituals of my homeland.
By Saâd is my personal journey back to my roots, and the story of my love affair with the cool, scented clay I played with as a child – Rhassoul.